Who are Otoki's biggest competitors?
On Brandtree, Otoki's biggest competitors by shared categories are Kraft Heinz, which shares 3 categories, such as sauces & ketchup and pasta; Unilever, which shares 3 categories, such as pasta; and Indofood, which shares 2 categories, such as pasta.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Otoki controls 6 brands with a page here, across 3 categories; 64 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Kraft Heinz | 3 | 25% | Sauces & ketchup, Pasta and Mayonnaise & dressings |
| 2 | Unilever | 3 | 11% | Pasta, Sauces & ketchup and Mayonnaise & dressings |
| 3 | Indofood | 2 | 17% | Pasta and Sauces & ketchup |
| 4 | McCormick | 2 | 50% | Sauces & ketchup and Pasta |
| 5 | Alicorp | 2 | 25% | Pasta and Mayonnaise & dressings |
| 6 | Tiger Brands | 2 | 18% | Sauces & ketchup and Pasta |
| 7 | Kewpie | 2 | 50% | Mayonnaise & dressings and Sauces & ketchup |
| 8 | Marzetti | 2 | 50% | Sauces & ketchup and Mayonnaise & dressings |
| 9 | Barilla | 2 | 40% | Pasta and Sauces & ketchup |
| 10 | CJ CheilJedang | 2 | 40% | Pasta and Sauces & ketchup |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Otoki and Kraft Heinz: 3 shared categories
Otoki and Unilever: 3 shared categories
Otoki and Indofood: 2 shared categories
| Category | Otoki | Indofood |
|---|---|---|
| Pasta | Cheesy Ramen, Jin Ramen, OTOKI Cooked Rice | Indomie, La Fonte, Pop Mie, Sarimi, Supermi |
| Sauces & ketchup | OTOKI Curry, OTOKI Tomato Ketchup | Sambal Indofood |
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Otoki owns and the most overlapping owners on Brandtree.