Who are Kewpie's biggest competitors?
On Brandtree, Kewpie's biggest competitors by shared categories are Unilever, which shares 3 categories, such as mayonnaise & dressings and sauces & ketchup; Marzetti, which shares 2 categories, such as mayonnaise & dressings; and Otoki, which shares 2 categories, such as mayonnaise & dressings.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Kewpie controls 4 brands with a page here, across 3 categories; 46 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Unilever | 3 | 11% | Mayonnaise & dressings, Sauces & ketchup and Sweet spreads & nut butters |
| 2 | Marzetti | 2 | 50% | Mayonnaise & dressings and Sauces & ketchup |
| 3 | Otoki | 2 | 50% | Mayonnaise & dressings and Sauces & ketchup |
| 4 | Hormel Foods | 2 | 29% | Sauces & ketchup and Sweet spreads & nut butters |
| 5 | B&G Foods | 2 | 25% | Sauces & ketchup and Sweet spreads & nut butters |
| 6 | Maspex | 2 | 20% | Sauces & ketchup and Sweet spreads & nut butters |
| 7 | RCL FOODS | 2 | 18% | Mayonnaise & dressings and Sweet spreads & nut butters |
| 8 | Tiger Brands | 2 | 18% | Sauces & ketchup and Sweet spreads & nut butters |
| 9 | Kraft Heinz | 2 | 15% | Sauces & ketchup and Mayonnaise & dressings |
| 10 | Comvita | 1 | 33% | Sweet spreads & nut butters |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Kewpie and Unilever: 3 shared categories
Kewpie and Marzetti: 2 shared categories
Kewpie and Otoki: 2 shared categories
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Kewpie owns and the most overlapping owners on Brandtree.