Who are Barilla's biggest competitors?
On Brandtree, Barilla's biggest competitors by shared categories are M. Dias Branco, which shares 3 categories, such as cookies & crackers and pasta; Thai President Foods, which shares 3 categories, such as cookies & crackers; and Associated British Foods, which shares 3 categories, such as cookies & crackers.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Barilla controls 5 brands with a page here, across 4 categories; 89 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | M. Dias Branco | 3 | 43% | Cookies & crackers, Pasta and Bread & buns |
| 2 | Thai President Foods | 3 | 75% | Cookies & crackers, Bread & buns and Pasta |
| 3 | Associated British Foods | 3 | 33% | Cookies & crackers, Sauces & ketchup and Bread & buns |
| 4 | RCL FOODS | 3 | 27% | Cookies & crackers, Bread & buns and Pasta |
| 5 | Tiger Brands | 3 | 27% | Sauces & ketchup, Bread & buns and Pasta |
| 6 | Mars | 3 | 19% | Cookies & crackers, Pasta and Sauces & ketchup |
| 7 | Olympic Industries | 2 | 40% | Cookies & crackers and Pasta |
| 8 | Monde Nissin | 2 | 33% | Cookies & crackers and Pasta |
| 9 | Colombina | 2 | 29% | Cookies & crackers and Sauces & ketchup |
| 10 | Mayora | 2 | 25% | Cookies & crackers and Pasta |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Barilla and M. Dias Branco: 3 shared categories
| Category | Barilla | M. Dias Branco |
|---|---|---|
| Cookies & crackers | Mulino Bianco, Wasa | Fortaleza, Piraquê, Richester, Treloso, Vitarella |
| Pasta | Barilla | Adria, Isabela |
| Bread & buns | Harrys | Frontera |
Barilla and Thai President Foods: 3 shared categories
| Category | Barilla | Thai President Foods |
|---|---|---|
| Cookies & crackers | Mulino Bianco, Wasa | Bissin |
| Bread & buns | Harrys | Farmhouse |
| Pasta | Barilla | MAMA |
Barilla and Associated British Foods: 3 shared categories
| Category | Barilla | Associated British Foods |
|---|---|---|
| Cookies & crackers | Mulino Bianco, Wasa | Ryvita |
| Sauces & ketchup | Academia Barilla | Blue Dragon, Patak's |
| Bread & buns | Harrys | Kingsmill |
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Barilla owns and the most overlapping owners on Brandtree.