Monster Beverage: brands it owns and its ownership tree
Monster Beverage (NASDAQ: MNST) is a publicly listed company headquartered in Corona, California, United States that owns 6 consumer brands, and has 2 recorded transactions.[1]
Monster Beverage began as Hansen's, a Californian juice company founded in 1935, and transformed itself when it launched the Monster energy drink in 2002. The Coca-Cola Company holds a substantial minority stake and distributes its products, an arrangement agreed in 2015 that also transferred Coca-Cola's own energy brands to Monster.
Monster bought substantially all the assets of Vital Pharmaceuticals, including the Bang Energy drink business and a production plant in Phoenix, for $363.4 million in cash. It paid less than the assets were worth: Monster recorded a $45.4 million gain on the transaction because the fair value of what it acquired exceeded what it paid. Bang had spent years as Monster's most aggressive competitor and the two had been in court against each other.
Coca-Cola transferred its worldwide energy drink business, including NOS and Full Throttle, to Monster, and Monster handed its non-energy drinks the other way. Coca-Cola also took about 16.7% of Monster and two board seats. Monster recorded the shares issued for the energy portfolio at $1.5 billion. The effect was to divide the category between them: Coca-Cola stopped competing in energy drinks and became Monster's largest shareholder instead.
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Frequently asked questions
What brands does Monster Beverage own?
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Monster Beverage owns 6 consumer brands tracked here, including Hansen's, Bang Energy, Reign, Monster Energy, Full Throttle and NOS.
Is Monster Beverage an American company?
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Yes. Monster Beverage is headquartered in Corona, California, United States and was founded in 1935.
Who owns Monster Beverage?
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Monster Beverage is a publicly listed company owned by its shareholders; it trades as MNST on the NASDAQ.
What was Monster Beverage's most recent acquisition?
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The most recent completed acquisition recorded here is Bang Energy on 31 July 2023.
Sources (3) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.