Full Throttle is owned by Monster Beverage (the United States, NASDAQ: MNST), which acquired the brand on 12 June 2015 for $1.5 billion from Coca-Cola.[1][2] Before Monster Beverage, Full Throttle was owned by Coca-Cola from 2004 to 2015.[1]
Full Throttle is an energy drink Coca-Cola launched in 2004 and transferred to Monster in 2015 under the partnership that made Coca-Cola its distributor and largest shareholder. It is positioned as a value alternative to the flagship brands.
Coca-Cola transferred its worldwide energy drink business, including NOS and Full Throttle, to Monster, and Monster handed its non-energy drinks the other way. Coca-Cola also took about 16.7% of Monster and two board seats. Monster recorded the shares issued for the energy portfolio at $1.5 billion. The effect was to divide the category between them: Coca-Cola stopped competing in energy drinks and became Monster's largest shareholder instead.
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Frequently asked questions
Who is the parent company of Full Throttle?
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The parent company of Full Throttle is Monster Beverage, a publicly listed company headquartered in the United States.
Is Full Throttle American?
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Yes. Full Throttle originated in the United States in 2004 and its owner, Monster Beverage, is also headquartered in the United States.
When did Monster Beverage buy Full Throttle?
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Monster Beverage completed its acquisition of Full Throttle on 12 June 2015, after announcing the deal on 14 August 2014. The deal was valued at $1.5 billion.
Who owned Full Throttle before Monster Beverage?
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Before Monster Beverage, Full Throttle was owned by Coca-Cola from 2004 until 2015.
Is Full Throttle still owned by Monster Beverage?
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Yes. As of 16 September 2026, Full Throttle is still owned by Monster Beverage. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.