Who are VF Corporation's biggest competitors?
On Brandtree, VF Corporation's biggest competitors by shared categories are Wolverine Worldwide, which shares 3 categories, such as outdoor & workwear and footwear; Adidas, which shares 3 categories, such as outdoor & workwear; and Authentic Brands, which shares 3 categories, such as outdoor & workwear.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. VF Corporation controls 7 brands with a page here, across 4 categories; 65 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Wolverine Worldwide | 3 | 50% | Outdoor & workwear, Footwear and Athletic footwear |
| 2 | Adidas | 3 | 75% | Outdoor & workwear, Footwear and Athletic footwear |
| 3 | Authentic Brands | 3 | 50% | Outdoor & workwear, Casual & denim and Athletic footwear |
| 4 | Acushnet | 2 | 50% | Outdoor & workwear and Athletic footwear |
| 5 | Deckers Brands | 2 | 50% | Footwear and Athletic footwear |
| 6 | Columbia Sportswear | 2 | 40% | Outdoor & workwear and Footwear |
| 7 | Decathlon | 2 | 40% | Outdoor & workwear and Athletic footwear |
| 8 | ASICS | 2 | 50% | Outdoor & workwear and Athletic footwear |
| 9 | Canada Goose | 2 | 50% | Outdoor & workwear and Footwear |
| 10 | Kontoor Brands | 2 | 50% | Outdoor & workwear and Casual & denim |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
VF Corporation and Wolverine Worldwide: 3 shared categories
| Category | VF Corporation | Wolverine Worldwide |
|---|---|---|
| Outdoor & workwear | Dickies, Smartwool, The North Face | Chaco, Merrell |
| Footwear | Timberland, Vans | Hush Puppies |
| Athletic footwear | Altra | Saucony |
VF Corporation and Adidas: 3 shared categories
| Category | VF Corporation | Adidas |
|---|---|---|
| Outdoor & workwear | Dickies, Smartwool, The North Face | Adidas Terrex |
| Footwear | Timberland, Vans | Adidas Originals |
| Athletic footwear | Altra | Adidas |
VF Corporation and Authentic Brands: 3 shared categories
| Category | VF Corporation | Authentic Brands |
|---|---|---|
| Outdoor & workwear | Dickies, Smartwool, The North Face | Eddie Bauer |
| Casual & denim | Napapijri | Champion, Nautica |
| Athletic footwear | Altra | Reebok |
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand VF Corporation owns and the most overlapping owners on Brandtree.