Peroni is owned by Asahi Group (Japan, TSE: 2502), which acquired the brand on 11 October 2016 from AB InBev.[1][1] Before Asahi Group, Peroni was owned by AB InBev from 2016 to 2016.[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Peroni was founded in northern Italy in 1846, and its Nastro Azzurro variant, launched in 1963, is the version sold internationally on Italian style and design associations. Asahi acquired it from AB InBev in 2016 in the divestitures required to clear the SABMiller merger.
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
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AB InBev sold Peroni, Grolsch and Meantime to Asahi as part of the divestitures required to obtain competition clearance for its acquisition of SABMiller. It was the Japanese brewer's first substantial European business.
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The parent company of Peroni is Asahi Group, a publicly listed company headquartered in Japan.
Peroni originated in Italy in 1846, but it is owned today by Asahi Group, which is headquartered in Japan. So Peroni is an Italian-origin brand under Japanese ownership.
Asahi Group completed its acquisition of Peroni on 11 October 2016, after announcing the deal on 10 February 2016.
Before Asahi Group, Peroni was owned by AB InBev from 2016 until 2016.
Yes. As of 6 September 2026, Peroni is still owned by Asahi Group. The ownership record was last checked against primary sources on that date.
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
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