Who are Heineken's biggest competitors?
On Brandtree, Heineken's biggest competitors by shared categories are CCU, which shares 4 categories, such as lager and ale; Obolon, which shares 4 categories, such as lager; and AB InBev, which shares 3 categories, such as lager.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Heineken controls 24 brands with a page here, across 5 categories; 52 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | CCU | 4 | 50% | Lager, Ale and Other carbonated soft drinks and 1 more |
| 2 | Obolon | 4 | 50% | Lager, Other carbonated soft drinks and Cider and 1 more |
| 3 | AB InBev | 3 | 60% | Lager, Ale and Cider |
| 4 | Farsons | 3 | 50% | Ale, Lager and Other carbonated soft drinks |
| 5 | Carlsberg | 3 | 60% | Lager, Ale and Cider |
| 6 | Kofola | 3 | 33% | Lager, Other carbonated soft drinks and Energy drinks |
| 7 | C&C Group | 3 | 60% | Ale, Lager and Cider |
| 8 | Wisynco | 3 | 50% | Lager, Other carbonated soft drinks and Energy drinks |
| 9 | Asahi Group | 2 | 40% | Lager and Ale |
| 10 | EABL | 2 | 25% | Lager and Other carbonated soft drinks |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Heineken and CCU: 4 shared categories
Heineken and Obolon: 4 shared categories
| Category | Heineken | Obolon |
|---|---|---|
| Lager | 33 Export, Amstel, Birra Moretti, Cruzcampo, Desperados, Dos Equis, Goldberg, Gulder, Heineken, Life Continental Lager, More Lager, Sol, Star, Tiger | Beermix, Hike, Kyivske, Obolon, Zibert, Zlata Brama |
| Other carbonated soft drinks | Hi-Malt, Malta Gold, Maltina | Kvas Starokyivskyi |
| Cider | Strongbow | Ciber, Villa Bianca |
| Energy drinks | Climax, ZAGG | Bronx |
Heineken and AB InBev: 3 shared categories
| Category | Heineken | AB InBev |
|---|---|---|
| Lager | 33 Export, Amstel, Birra Moretti, Cruzcampo, Desperados, Dos Equis, Goldberg, Gulder, Heineken, Life Continental Lager, More Lager, Sol, Star, Tiger | Aguila, Beck's, Brahma, Bud Light, Budweiser, Busch, Cass, Castle Lager, Corona, Corona Cero, Harbin, Jupiler, Michelob Ultra, Natural Light, Quilmes, Skol, Stella Artois |
| Ale | Lagunitas, Legend Extra Stout, Turbo King, Williams | Franziskaner, Hoegaarden, Leffe |
| Cider | Strongbow | Bud Light Seltzer |
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Heineken owns and the most overlapping owners on Brandtree.