Who owns Desperados?
Desperados is owned by Heineken (the Netherlands, AEX: HEIA).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Key facts
- Current owner
- Heineken N.V. reported
- Owned since
- Not recorded
- Previous owner
- None recorded
- Owner HQ
- 🇳🇱 Netherlands, Amsterdam
- Origin
- 🇫🇷 France
- Founded
- 1995
- Category
- Beverages › Beer › Lager
- Parent ticker
- AEX: HEIA
- Last verified
- · 1 sources
About Desperados
Desperados is a beer flavoured with tequila created in France in 1995, aimed at young drinkers in nightlife venues rather than at traditional beer occasions. It became one of the fastest-growing brands in Heineken's portfolio and helped establish the flavoured beer category in Europe.
Ownership timeline of Desperados
Where Desperados sits in Heineken
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
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Other brands owned by Heineken in beverages
Latest news about Desperados
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Frequently asked questions
Who is the parent company of Desperados?
The parent company of Desperados is Heineken, a publicly listed company headquartered in the Netherlands.
Is Desperados French or Dutch?
Desperados originated in France in 1995, but it is owned today by Heineken, which is headquartered in the Netherlands. So Desperados is a French-origin brand under Dutch ownership.
Is Desperados still owned by Heineken?
Yes. As of 6 September 2026, Desperados is still owned by Heineken. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Heineken N.V. Annual Report 2025 — Heineken N.V., Annual report, published 11 February 2026; retrieved 6 September 2026.
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