Who owns Dos Equis?
Dos Equis is owned by Heineken (the Netherlands, AEX: HEIA), which has owned the brand since 30 April 2010.[1] Dos Equis was founded in 1897 in Mexico and was independent until 2010.
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Key facts
- Current owner
- Heineken N.V. reported
- Owned since
- Previous owner
- Independent (1897–2010)
- Owner HQ
- 🇳🇱 Netherlands, Amsterdam
- Origin
- 🇲🇽 Mexico
- Founded
- 1897
- Category
- Beverages › Beer › Lager
- Parent ticker
- AEX: HEIA
- Last verified
- · 1 sources
About Dos Equis
Dos Equis was created by a German brewer in Mexico in 1897 to mark the coming new century, which is what the two Xs on the label represent. Heineken acquired it in 2010, and its Most Interesting Man in the World advertising campaign ran from 2006 and became widely imitated.
Ownership timeline of Dos Equis
Where Dos Equis sits in Heineken
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Heineken ownership tree →
Other brands owned by Heineken in beverages
Latest news about Dos Equis
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Frequently asked questions
Who is the parent company of Dos Equis?
The parent company of Dos Equis is Heineken, a publicly listed company headquartered in the Netherlands.
Is Dos Equis Mexican or Dutch?
Dos Equis originated in Mexico in 1897, but it is owned today by Heineken, which is headquartered in the Netherlands. So Dos Equis is a Mexican-origin brand under Dutch ownership.
Since when has Heineken owned Dos Equis?
Heineken has owned Dos Equis since 30 April 2010.
Who owned Dos Equis before Heineken?
Dos Equis was an independent company from its founding in 1897 until Heineken acquired it in 2010.
Is Dos Equis still owned by Heineken?
Yes. As of 6 September 2026, Dos Equis is still owned by Heineken. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Heineken N.V. Annual Report 2025 — Heineken N.V., Annual report, published 11 February 2026; retrieved 6 September 2026.
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