Who are SC Johnson's biggest competitors?
On Brandtree, SC Johnson's biggest competitors by shared categories are Square Toiletries, which shares 3 categories, such as surface & bathroom cleaners and insecticide & repellent; Clorox, which shares 2 categories, such as surface & bathroom cleaners; and Procter & Gamble, which shares 2 categories, such as surface & bathroom cleaners.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. SC Johnson controls 8 brands with a page here, across 4 categories; 21 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Square Toiletries | 3 | 19% | Surface & bathroom cleaners, Insecticide & repellent and Air freshener |
| 2 | Clorox | 2 | 22% | Surface & bathroom cleaners and Food storage |
| 3 | Procter & Gamble | 2 | 10% | Surface & bathroom cleaners and Air freshener |
| 4 | Kobayashi Pharmaceutical | 2 | 29% | Surface & bathroom cleaners and Air freshener |
| 5 | Reckitt | 2 | 11% | Surface & bathroom cleaners and Air freshener |
| 6 | Energizer Holdings | 1 | 20% | Surface & bathroom cleaners |
| 7 | Scotts Miracle-Gro | 1 | 20% | Insecticide & repellent |
| 8 | Godrej Consumer | 1 | 17% | Insecticide & repellent |
| 9 | Spectrum Brands | 1 | 14% | Insecticide & repellent |
| 10 | Farmec | 1 | 13% | Surface & bathroom cleaners |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
SC Johnson and Square Toiletries: 3 shared categories
| Category | SC Johnson | Square Toiletries |
|---|---|---|
| Surface & bathroom cleaners | Method, Mrs. Meyer's Clean Day, Pledge, Windex | Shakti |
| Insecticide & repellent | OFF!, Raid | Xpel |
| Air freshener | Glade | Spring |
SC Johnson and Clorox: 2 shared categories
| Category | SC Johnson | Clorox |
|---|---|---|
| Surface & bathroom cleaners | Method, Mrs. Meyer's Clean Day, Pledge, Windex | Formula 409, Liquid-Plumr, Pine-Sol |
| Food storage | Ziploc | Glad, Kingsford |
SC Johnson and Procter & Gamble: 2 shared categories
| Category | SC Johnson | Procter & Gamble |
|---|---|---|
| Surface & bathroom cleaners | Method, Mrs. Meyer's Clean Day, Pledge, Windex | Mr. Clean, Swiffer |
| Air freshener | Glade | Febreze |
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand SC Johnson owns and the most overlapping owners on Brandtree.