Who are Zwack Unicum's biggest competitors?
On Brandtree, Zwack Unicum's biggest competitors by shared categories are Pernod Ricard, which shares 3 categories, such as liqueurs & aperitifs and gin; Diageo, which shares 3 categories, such as liqueurs & aperitifs; and Rémy Cointreau, which shares 3 categories, such as liqueurs & aperitifs.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Zwack Unicum controls 6 brands with a page here, across 4 categories; 22 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Pernod Ricard | 3 | 43% | Liqueurs & aperitifs, Gin and Vodka |
| 2 | Diageo | 3 | 38% | Liqueurs & aperitifs, Gin and Vodka |
| 3 | Rémy Cointreau | 3 | 50% | Liqueurs & aperitifs, Brandy & cognac and Gin |
| 4 | Amber Beverage Group | 3 | 43% | Liqueurs & aperitifs, Gin and Vodka |
| 5 | Bacardi | 3 | 43% | Liqueurs & aperitifs, Gin and Vodka |
| 6 | Maspex | 3 | 30% | Liqueurs & aperitifs, Brandy & cognac and Vodka |
| 7 | Campari Group | 2 | 29% | Liqueurs & aperitifs and Vodka |
| 8 | EABL | 2 | 29% | Liqueurs & aperitifs and Vodka |
| 9 | Angostura | 1 | 14% | Liqueurs & aperitifs |
| 10 | Emperador | 1 | 20% | Brandy & cognac |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Zwack Unicum and Pernod Ricard: 3 shared categories
Zwack Unicum and Diageo: 3 shared categories
| Category | Zwack Unicum | Diageo |
|---|---|---|
| Liqueurs & aperitifs | Fütyülős, St. Hubertus, Unicum | Baileys, Pimm's |
| Gin | Kalumba | Gordon's, Tanqueray, Tanqueray No. TEN |
| Vodka | Kalinka | Cîroc, Smirnoff, Smirnoff Ice |
Zwack Unicum and Rémy Cointreau: 3 shared categories
| Category | Zwack Unicum | Rémy Cointreau |
|---|---|---|
| Liqueurs & aperitifs | Fütyülős, St. Hubertus, Unicum | Cointreau |
| Brandy & cognac | Vilmos | Rémy Martin |
| Gin | Kalumba | The Botanist |
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Zwack Unicum owns and the most overlapping owners on Brandtree.