Who are Bacardi's biggest competitors?
On Brandtree, Bacardi's biggest competitors by shared categories are Diageo, which shares 6 categories, such as whisky & bourbon and gin; Campari Group, which shares 5 categories, such as liqueurs & aperitifs; and Amber Beverage Group, which shares 5 categories, such as tequila & mezcal.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Bacardi controls 6 brands with a page here, across 6 categories; 23 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Diageo Bacardi vs Diageo | 6 | 86% | Whisky & bourbon, Gin and Vodka and 3 more |
| 2 | Campari Group Bacardi vs Campari Group | 5 | 83% | Liqueurs & aperitifs, Rum and Tequila & mezcal and 2 more |
| 3 | Amber Beverage Group Bacardi vs Amber Beverage Group | 5 | 71% | Tequila & mezcal, Whisky & bourbon and Gin and 2 more |
| 4 | Pernod Ricard Bacardi vs Pernod Ricard | 5 | 71% | Whisky & bourbon, Liqueurs & aperitifs and Rum and 2 more |
| 5 | Becle | 4 | 67% | Tequila & mezcal, Vodka and Whisky & bourbon and 1 more |
| 6 | Rémy Cointreau | 4 | 57% | Whisky & bourbon, Gin and Liqueurs & aperitifs and 1 more |
| 7 | William Grant & Sons | 3 | 50% | Whisky & bourbon, Gin and Rum |
| 8 | Zwack Unicum | 3 | 43% | Liqueurs & aperitifs, Gin and Vodka |
| 9 | Constellation Brands | 3 | 38% | Tequila & mezcal, Vodka and Whisky & bourbon |
| 10 | EABL | 3 | 38% | Liqueurs & aperitifs, Rum and Vodka |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Bacardi and Diageo: 6 shared categories
Bacardi and Campari Group: 5 shared categories
Campari Group · Full head-to-head
| Category | Bacardi | Campari Group |
|---|---|---|
| Liqueurs & aperitifs | Martini | Aperol, Campari, Grand Marnier |
| Rum | Bacardi | Appleton Estate |
| Tequila & mezcal | Patrón | Espolòn |
| Vodka | Grey Goose | SKYY |
| Whisky & bourbon | Dewar's | Wild Turkey |
Bacardi and Amber Beverage Group: 5 shared categories
Amber Beverage Group · Full head-to-head
| Category | Bacardi | Amber Beverage Group |
|---|---|---|
| Tequila & mezcal | Patrón | KAH Tequila, Rooster Rojo Tequila |
| Whisky & bourbon | Dewar's | The Irishman, Writers' Tears |
| Gin | Bombay Sapphire | Cross Keys Gin |
| Liqueurs & aperitifs | Martini | Riga Black Balsam |
| Vodka | Grey Goose | Moskovskaya Vodka |
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Bacardi owns and the most overlapping owners on Brandtree.