Is Keebler owned by Ferrero?
Yes. Keebler is owned by Ferrero, which has controlled the brand since 2019.[1]
Why people ask: Keebler was a Kellogg brand until Ferrero bought the cookie business in 2019.
Keebler
- Owner
- Ferrero since 2019
- HQ
- 🇮🇹 Italy
- Deal
- ferrero acquires kellogg cookies 2019
Also under Ferrero: Baby Ruth, Blue Bunny, Bottle Caps, Brach's, Butterfinger, Crunch, Famous Amos, Ferrero Rocher
Ferrero
- Parent
- Independent (listed or private)
- HQ
- 🇮🇹 Italy
Also under Ferrero: Baby Ruth, Blue Bunny, Bottle Caps, Brach's, Butterfinger, Crunch, Famous Amos, Ferrero Rocher
Ownership history of Keebler
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Ferrero Group — our brands — Ferrero Group, Official document; retrieved 16 September 2026.
- [2] Kellanova Annual Report 2025 — Kellanova, Annual report, published 1 February 2026; retrieved 18 September 2026.
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