Who are PZ Cussons' biggest competitors?
On Brandtree, PZ Cussons' biggest competitors by shared categories are Unilever, which shares 3 categories, such as bar soap & body wash and body care & lotions; Natura &Co, which shares 2 categories, such as bar soap & body wash; and Henkel, which shares 2 categories, such as dishwashing.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. PZ Cussons controls 6 brands with a page here, across 5 categories; 35 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Unilever | 3 | 10% | Bar soap & body wash, Body care & lotions and Dishwashing |
| 2 | Natura &Co | 2 | 33% | Bar soap & body wash and Body care & lotions |
| 3 | Henkel | 2 | 22% | Dishwashing and Bar soap & body wash |
| 4 | Kao | 2 | 20% | Bar soap & body wash and Body care & lotions |
| 5 | Colgate-Palmolive | 2 | 17% | Bar soap & body wash and Dishwashing |
| 6 | Hemas | 2 | 17% | Bar soap & body wash and Body care & lotions |
| 7 | Square Toiletries | 2 | 11% | Body care & lotions and Dishwashing |
| 8 | Reckitt | 2 | 11% | Body care & lotions and Dishwashing |
| 9 | Procter & Gamble | 2 | 10% | Dishwashing and Bar soap & body wash |
| 10 | Aurea | 1 | 20% | Bar soap & body wash |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
PZ Cussons and Unilever: 3 shared categories
| Category | PZ Cussons | Unilever |
|---|---|---|
| Bar soap & body wash | Imperial Leather | Dove, Dove Men+Care, Lifebuoy, Lux, Radox |
| Body care & lotions | Sanctuary Spa | St. Ives, Vaseline |
| Dishwashing | Morning Fresh | Sunlight |
PZ Cussons and Natura &Co: 2 shared categories
| Category | PZ Cussons | Natura &Co |
|---|---|---|
| Bar soap & body wash | Imperial Leather | Ekos |
| Body care & lotions | Sanctuary Spa | Natura |
PZ Cussons and Henkel: 2 shared categories
| Category | PZ Cussons | Henkel |
|---|---|---|
| Dishwashing | Morning Fresh | Pril, Somat |
| Bar soap & body wash | Imperial Leather | Dial |
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand PZ Cussons owns and the most overlapping owners on Brandtree.