Twister is owned by The Magnum Ice Cream Company (the Netherlands, AEX: MAGNUM), which was separated from Unilever on 8 December 2025.[1][2][3] Before The Magnum Ice Cream Company, Twister was owned by Unilever to 2025.[2]
Twister is a spiral-shaped children's ice lolly launched in 1982, combining fruit ice and ice cream twisted together on a stick. It is sold across Europe, Asia and Oceania under the same heart-shaped logo as Wall's and its local equivalents, and remains one of the largest children's ice cream lines.
Unilever separated its ice cream business as The Magnum Ice Cream Company, whose shares were admitted to trading on Euronext Amsterdam, the London Stock Exchange and the New York Stock Exchange on 8 December 2025. Unilever shareholders received shares in the new company as a demerger dividend, and Unilever retained a 19.9% stake at admission.
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Frequently asked questions
Who is the parent company of Twister?
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The parent company of Twister is The Magnum Ice Cream Company, a publicly listed company headquartered in the Netherlands.
Is Twister British or Dutch?
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Twister originated in the United Kingdom in 1982, but it is owned today by The Magnum Ice Cream Company, which is headquartered in the Netherlands. So Twister is a British-origin brand under Dutch ownership.
Since when has The Magnum Ice Cream Company owned Twister?
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The Magnum Ice Cream Company has owned Twister since 8 December 2025.
Who owned Twister before The Magnum Ice Cream Company?
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Before The Magnum Ice Cream Company, Twister was owned by Unilever until 2025.
Is Twister still owned by The Magnum Ice Cream Company?
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Yes. As of 6 September 2026, Twister is still owned by The Magnum Ice Cream Company. The ownership record was last checked against primary sources on that date.
Sources (3) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.