Brandtree

Who owns Yasso?

Yasso is owned by The Magnum Ice Cream Company (the Netherlands, AEX: MAGNUM), which was separated from Unilever on 8 December 2025.[1][2][3] Before The Magnum Ice Cream Company, Yasso was owned by Unilever from 2023 to 2025.[2]

Key facts

Current owner
The Magnum Ice Cream Company N.V. verified
Owned since
· deal details
Previous owner
Unilever (2023–2025)
Owner HQ
🇳🇱 Netherlands, Amsterdam
Origin
🇺🇸 United States
Founded
2011
Category
Food › Frozen food › Ice cream
Parent ticker
AEX: MAGNUM LSE: MAGN NYSE: MICC
Last verified
· 3 sources

About Yasso

Yasso makes frozen Greek yoghurt bars, founded in 2011 by two childhood friends from Massachusetts who wanted a lower-calorie frozen dessert with more protein. The brand was acquired in 2023 and became part of The Magnum Ice Cream Company when Unilever demerged its ice cream division in December 2025.

Ownership timeline of Yasso

Owners of Yasso from 2023 to 2026 Unilever 2023–2025; The Magnum Ice Cream Company 2025–present Unilever The Magnum Ice Cream Company 20232024202520262027
  1. 2023 – 2025 Unilever — separated out 8 December 2025 [2] verified
  2. 2025 – present The Magnum Ice Cream Company — separated 8 December 2025 [1][2][3] verified

Where Yasso sits in The Magnum Ice Cream Company

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Where Yasso sits in The Magnum Ice Cream Company Tree of 14 brands under The Magnum Ice Cream Company. The Magnum Ice Cream Company Yasso Ben & Jerry's Breyers Calippo Carte d'Or Cornetto and 8 more

Open the full The Magnum Ice Cream Company ownership tree →

Other brands owned by The Magnum Ice Cream Company in food

See the full The Magnum Ice Cream Company brand portfolio (14) →

Deals involving Yasso

Spin-off closed

Ben & Jerry's, Magnum, Wall's, Cornetto, Breyers, Talenti, Yasso, Popsicle, Klondike, Twister, Carte d'Or, Viennetta, Solero and Calippo separated from Unilever

Unilever separated its ice cream business as The Magnum Ice Cream Company, whose shares were admitted to trading on Euronext Amsterdam, the London Stock Exchange and the New York Stock Exchange on 8 December 2025. Unilever shareholders received shares in the new company as a demerger dividend, and Unilever retained a 19.9% stake at admission.

Value
—
Seller
Unilever
Regulatory
None recorded

Latest news about Yasso

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Frequently asked questions

Who is the parent company of Yasso?

The parent company of Yasso is The Magnum Ice Cream Company, a publicly listed company headquartered in the Netherlands.

Is Yasso American or Dutch?

Yasso originated in the United States in 2011, but it is owned today by The Magnum Ice Cream Company, which is headquartered in the Netherlands. So Yasso is an American-origin brand under Dutch ownership.

Since when has The Magnum Ice Cream Company owned Yasso?

The Magnum Ice Cream Company has owned Yasso since 8 December 2025.

Who owned Yasso before The Magnum Ice Cream Company?

Before The Magnum Ice Cream Company, Yasso was owned by Unilever from 2023 until 2025.

Is Yasso still owned by The Magnum Ice Cream Company?

Yes. As of 6 September 2026, Yasso is still owned by The Magnum Ice Cream Company. The ownership record was last checked against primary sources on that date.

Sources (3) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] The Magnum Ice Cream Company N.V. Annual Report on Form 20-F filed 2026-03-18 — SEC EDGAR, SEC Form 20-F, published 18 March 2026; retrieved 6 September 2026.
  2. [2] The Magnum Ice Cream Company N.V. Annual Report on Form 20-F for 2025 — SEC EDGAR, SEC Form 20-F, published 18 March 2026; retrieved 6 September 2026.
  3. [3] Unilever PLC Annual Report on Form 20-F for 2025 — SEC EDGAR, SEC Form 20-F, published 12 March 2026; retrieved 6 September 2026.

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