Who are Edgewell's biggest competitors?
On Brandtree, Edgewell's biggest competitors by shared categories are Procter & Gamble, which shares 3 categories, such as shaving & razors and feminine care; Square Toiletries, which shares 3 categories, such as feminine care; and Philips, which shares 2 categories, such as shaving & razors.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Edgewell controls 8 brands with a page here, across 5 categories; 19 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Procter & Gamble | 3 | 15% | Shaving & razors, Feminine care and Men's grooming |
| 2 | Square Toiletries | 3 | 18% | Feminine care, Hand soap & sanitiser and Men's grooming |
| 3 | Philips | 2 | 25% | Shaving & razors and Men's grooming |
| 4 | Hemas | 2 | 17% | Feminine care and Men's grooming |
| 5 | Reckitt | 2 | 11% | Shaving & razors and Hand soap & sanitiser |
| 6 | BIC | 1 | 14% | Shaving & razors |
| 7 | Shiseido | 1 | 14% | Sun care |
| 8 | Emami | 1 | 13% | Men's grooming |
| 9 | Essity | 1 | 13% | Feminine care |
| 10 | Kimberly-Clark | 1 | 13% | Feminine care |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Edgewell and Procter & Gamble: 3 shared categories
| Category | Edgewell | Procter & Gamble |
|---|---|---|
| Shaving & razors | Billie, Hydro, Schick | Gillette, Venus |
| Feminine care | Playtex | Always, Tampax, Whisper |
| Men's grooming | Cremo | Braun, Old Spice |
Edgewell and Square Toiletries: 3 shared categories
| Category | Edgewell | Square Toiletries |
|---|---|---|
| Feminine care | Playtex | Femina, Senora |
| Hand soap & sanitiser | Wet Ones | Sepnil |
| Men's grooming | Cremo | Kool |
Edgewell and Philips: 2 shared categories
| Category | Edgewell | Philips |
|---|---|---|
| Shaving & razors | Billie, Hydro, Schick | Philips |
| Men's grooming | Cremo | Philips OneBlade |
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Edgewell owns and the most overlapping owners on Brandtree.